Our Mission
We're on a mission to help gardeners nurture soil, plant, and planet health.
Helping You Become Your Best Plant Parent — Without Harming the Planet
We believe caring for your plants shouldn’t come at the expense of the Earth. That’s why we make soil that’s as good for the planet as it is for your plants — clean, science-backed, peat-free, and carbon-negative.
Whether you’re growing your first pothos or caring for a jungle of monstera, we’re here to help you grow confidently, joyfully, and sustainably.
The Rosy Soil Difference
Rosy's Roots
Our founder Chad grew up gardening with his Grandma and was shocked to learn that most potting soils are full of peat moss, plastic, and synthetic ingredients — stuff that’s bad for your plants and even worse for the planet.
So he teamed up with soil scientists, regenerative agriculture experts, and compost nerds to create something better. Something that plants love — and Earth loves back.
Our Values
- Sustainability First – We prioritize the planet in every decision, from ingredients to packaging.
- Joyful Growing – We believe plant care should be fun, calming, and confidence-building
- Science-Backed & Nature-Loving – We trust the data and the dirt.
- Progress Over Perfection – We’re always learning and improving — just like our plants.
Where We’re Growing Next
This is just the beginning. We’re building a community of plant lovers, eco-advocates, and curious growers who want more from their soil — and less impact on the Earth.
We’re here to grow better soil, better habits, and better futures.
Proudly Peat Free
When we account for our entire supply chain, all the way from our production facility to your home, this product has a net neutral carbon footprint. We managed this by carefully considering our shipping, packaging, and sourcing of sustainable ingredients.
Ready to grow something good?
Let’s Grow a Better Future Together
We’re more than a soil brand. We’re a community of plant lovers, climate optimists, and curious growers who believe small changes can lead to big impact.